Strategic Growth Plans for Established Equestrian Operations

From focused strategy support to full partnership, choose the tier that aligns with your long-term vision.

For established equestrian operations ready to scale with intention.

ESSENTIAL

For barns that want stability, organization, and dependable support.

A foundational partnership focused on keeping your systems clean, professional, and running smoothly.

What we handle
  • Website updates, edits, and ongoing maintenance
  • CRM setup, cleanup, and foundational automations
  • Organized communication systems that reduce dropped inquiries
  • Light social media and content support
  • Basic email support for announcements or newsletters
$1,800 / month

Designed to support businesses needing up to ~40 hours per month.

Book a Strategy Call

Ideal for businesses prioritizing consistency over growth.

Most Popular
ELEVATED

For programs ready to grow without doing all the marketing themselves.

A growth-focused partnership designed to generate inquiries and keep leads moving.

What we handle
  • Lead generation funnels and campaign execution
  • Automated follow-up systems that reduce admin load
  • Consistent social content published on your behalf
  • Email marketing and nurture sequences
  • CRM automation and lead tracking
$2,700 / month

Designed to support businesses needing up to ~60 hours per month.

Book a Strategy Call

Best fit for lesson programs, camps, and growing operations.

🏅 SIGNATURE

For established operations ready to scale with strategic leadership.

A fully integrated marketing partnership focused on intentional, data-driven growth.

What we handle
  • Strategic planning and execution oversight
  • Advanced funnels and automations
  • Campaign management across platforms
  • Performance review, optimization, and reporting
  • Priority support and long-term strategy
$3,600 / month

Designed to support businesses needing 20+ hours per week of execution and strategy.

Book a Strategy Call

Limited availability. Designed for serious growth stages.

Standard Rate (Non-retainer): $50/hour

Retainer clients receive a reduced effective rate

One-off and short-term support is available on a limited basis when a retainer partnership is not the right fit.

We also provide customized plans for operations that need flexibility beyond structured retainers. These arrangements are designed around your priorities, pace, and long-term goals, so you’re investing only in what genuinely moves your operation forward.

At Dark Horse, our work goes beyond execution. We provide strategic marketing guidance paired with intentional implementation, helping you operate with clarity, confidence, and momentum. When the fit is right we build partnerships designed to support what’s next.