Trusted Partners for Your Brand
Beyond skill and experience, we value kindness, reliability, and genuine connection — but those qualities are backed by deep industry knowledge and proven execution. Our team works closely with you to understand your goals, anticipate challenges, and support your long-term vision with consistency and care.
Every interaction is guided by professionalism, integrity, and a commitment to doing the work well — not rushed, not reactive, and never misaligned with your standards.
Every interaction is guided by professionalism, integrity, and a commitment to doing the work well — not rushed, not reactive, and never misaligned with your standards.
Krys Allen
Founder | CEO
Krys is the founder of Dark Horse VA, based in Arnold, Missouri, with over 16 years of experience in marketing, web design, email strategy, and e-commerce. She blends creative insight with strategic discipline to help established equestrian businesses elevate their brand presence and grow with intention.
She values thoughtful partnerships, clear systems, and polished execution, and works exclusively with clients who prioritize quality, integrity, and long-term growth.
Client Experience & Editorial Support
Nancy supports client experience and editorial workflows, bringing a background in public management and extensive experience in customer service and administrative operations.
She ensures communication is clear, organized, and thoughtful, creating a smooth, reliable experience for both clients and internal teams.
Alex
Social Media Manager
Alex is a Social Media Manager with five years of experience supporting businesses through email marketing, social media management, lead generation, and e-commerce support.
He combines creative thinking with technical expertise to help brands maintain consistency, clarity, and engagement across platforms.